A few years ago, West Elm was not on my list of favorite stores. Their inventory used to seem cold, sterile, and "contemporary" and now the overall tone seems to have changed. The 2010 lines in particular, have felt warmer and richer. I'd describe the new style as modern and on-trend, yet still livable and comfortable. They also have a fabulous color palette going on these days. With the help of ben® by Benjamin Moore, each season's color story is translated in a paint collection which is a bonus for the paint-obsessed like yours truly.Similar to my beloved J. Crew, WE seems to be guided by a new creative direction that has really breathed life into the brand. Everything about West Elm is more interesting...from the merchandise to the store displays and catalog styling. The initiative to collaborate with brands and designers such as John-Paul Philippe, PATCH NYC, Lutz and Patmos, and David Stark has certainly helped develop this fresh, more authentic "personality."
However they got here, I like the new style and love having West Elm as a resource (especially since they have a big store here in Dallas with an awesome, super helpful staff). So, when I got word yesterday that new merch was on the website, I darted over to check it out and found lots of goodies like these...
Floating Lacquer Frames (love the monogram option)
Silver Flower Stems (try these instead of silk floral)
Winter-Dot Canapé Plates
They now offer special order upholstery where you can choose from lots of different fabrics. Here's a sampling of the cute prints that are in stock:
What is your take on West Elm? Do you notice how they've changed over the past few years, or am I a little bit bananas? What do you think of their new stuff?